“The click rate for the first place in the search ranking is 28.5%”
Sistrix, a digital market research company, analyzed over 80 million keywords and billions of search results to study the click-through rate of search results, and found that there was a 10-fold difference in click-through rate between the 1st and 10th search results. It seems that there was
We’ve analysed over 80 million keywords and billions of search results in order to better understand clickrates in Google Search. We were as surprised as you are going to be in a moment. Throw your outdated knowledge about CTRs away and let’s start from scratch.Why (almost) everything you knew about Google CTR is no longer valid
- 1st place: 28.5%
- 2nd place: 15.7%
- 3rd place: 11.0%
- 4th place: 8.0%
- 5th place: 7.2%
- 6th place: 5.1%
- 7th place: 4.0%
- 8th place: 3.2%
- 9th place: 2.8%
- 10th place: 2.5%
CTR is determined by SERP layout
The click rate is determined by SERP (Search Engine Result Page) layout. SERP refers to the search results page displayed when searching with search engines such as Google and Yahoo!.
How does this SERP show up? However, it seems to be one of the SEO measures.
The most important results summarised