Category: Marketing
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What is “OODA Loop”? Strategic thinking that accelerates business
This time, I will introduce the word “OODA loop”. What is “OODA Loop”? The OODA loop is one of the frameworks and is a “method for making decisions at high speed”. It is an acronym for “Observe”, “Orient”, “Decide” and “Act” . This theory was proposed by Colonel John Boyd of the United States Air Force, and…
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What is the Center Pin Theory? Terminology to avoid in business
In order to get a strike in bowling, you have to hit the ball without removing the “center pin”. Hit the center pin → get a strike. If the “center pin” is not knocked down, all the pins in a row will not be knocked down. In other words, the theory is that defeating the…